If managing a business wasn’t a challenge enough before, then WOW has the difficulty then turned up way too many notches! The uncertainties can be overwhelming! Fortunately, we have a guest writer here today to explain how to connect with clients and grow your business during difficult times such as these. Please welcome Derek Goodman to the stage!
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About the Author
Derek Goodman is an entrepreneur. He’d always wanted to make his own future, and he knew growing his own business was the only way to do that. He created his site Inbizability, to offer you tips, tricks, and resources so that you realize your business ability and potential now, not later.
The COVID-19 pandemic has put a lot of pressure on small businesses and independent contractors. With social distancing rules in place, it may be a challenge to keep your business growing and thriving with new clients. Below, learn about ways to find and connect with clients during the age of coronavirus.
Adjust Your Approach
The pandemic has upended many of the ways we do business. As a small business owner or freelancer, showing potential customers and clients what you’re doing to keep up with the times can go a long way.
- If you usually offer in-person services or consultations, look for ways to go virtual.
- Are your usual offerings put on hold? Try live streaming to reach new clients.
- Find ways to offer an essential service, even if that means changing your approach.
- Whatever your approach, look for ways to reassure your clients and customers.
Branch Out Online
In the age of social distancing, connecting online is everyone’s go-to. These tips can help you land clients virtually.
- Online chats and forums can be a great place to make new business connections.
- If you don’t already have them, make social media pages for your business or service.
- Now might be the perfect time to redesign your website so it’s more user-friendly.
- Revisit your LinkedIn strategies to make new connections.
- Strive to offer awesome customer service so you can connect on a personal level with your new leads.
Adapt Your Office
Even if you’re able to provide services online and adapt your business approach, it helps to make sure your office is ready for clients. These tips can help transform your office.
- If you’re currently closed to the public, consider an office renovation project.
- If you’re still accepting clients, make sure your lobby or reception area is safe.
- Avoid handshakes and use alternative greetings instead.
- If it’s not possible to maintain a distance of six feet, wearing a mask is a good idea.
Get Financial Help
Despite your best efforts, it might still be a challenge to expand your client base during the pandemic. These resources can help you keep things running until it’s easier to make connections.
- ZenBusiness is offering grants for its customers during this difficult time.
- Check for the latest financial resources from the Small Business Administration.
- Don’t underestimate the power of crowdfunding.
Navigating the COVID-19 pandemic is hard as a contractor or small business owner. By adjusting your approach and looking for new ways to find clients, you can keep your business going strong until the threat of the pandemic has passed.
Now Let’s Hear From You
There have been so many sudden changes to our work-life and possibly our lifestyle overall. What are some changes that you or your job have implemented to help with these challenges? Please share your tips in the comments below.
Also, please make sure to go show Derek Goodman some love on his site, Inbizability, where he offers tips and resources to help you improve your professional development, connect with clients, and grow your business!
And as always, remember to live and learn from one story at a time!
Take care,
Kyndall Bennett from Kyrabe Stories
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