When someone decides to subscribe to your newsletter, celebrate! That person enjoyed and found so much value in your content that they voluntarily provided their personal information (email) to learn more from you! That is a big deal! Now that you have an intrigued audience, I’m here to help ensure that you deliver quality content to your subscribers! Here are some email marketing tips for beginners.
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This post has affiliate links and is sponsored by Constant Contact. This means that, at no extra cost to you, if you so choose to participate in some of the opportunities here, we at Kyrabe Stories may receive a commission as gratitude from the partnering company. We greatly appreciate your support!
Before you send off that new promotion or announcement, ask yourself if it’s relevant to those who have subscribed to your newsletter. Why did these individuals subscribe to you in the first place? What is it that they expect to receive from you?
For example, because the Kyrabe Stories blog focuses on personal and professional development and advocates for affordable educational options, you as my newsletter subscriber can expect me to send you deals on online courses, advice for career exploration, tips for productivity, and so on.
If I started emailing you links to gardening supplies, you’d probably be a bit confused. Know what your subscribers want and meet those expectations. If you’re not sure what they want, just ask! Create a list of ideas or send a poll asking what your audience would like to see next.
As long as there is a disclaimer, it’s okay if most of your emails have an affiliate link at the very bottom or something as long as it’s not the main focus. For example, I sometimes list a few of my favorite book recommendations or software tools at the end of an email, sometimes in the postscript. However, the primary eye-catching message should not always be a sales pitch.
Yes, I know that you want to make a sale. That’s everyone’s goal who has a business. However, if all you are doing is prompting your subscribers to BUY, BUY, BUY, then eventually your emails will come off as just annoying and many will start unsubscribing. Mix it up a bit! Here are a few suggestions:
If you send me an email with a generic subject line like “open this email” or “my new email”, I’m most likely going to scroll right by. I mean why should I give that email any of my time when I have fifty other subject lines that are fighting for my attention too? However, if you send me something like, “Are you making one of these top ten mistakes with your email marketing strategy?” I’m going to be curious about if I am making one of those mistakes! Capture your audience’s attention with relevant subject lines.
If your subject line promised me tips for email marketing tips, and I open it to find deals on laptops, I’m going to be disappointed and annoyed. It won’t matter if I am in the market for a new laptop. I will interpret your email as clickbait. If your audience feels betrayed by opening your emails, the nicest thing they could do is just unsubscribe. What’s worse than that? They report your emails as spam. With enough reports, good luck fixing that reputation.
Check out this Constant Contact article for more tips on crafting subject lines.
Have you ever opened an email from your phone? I have. Have you ever made a purchase from your phone? Once again, I have. A study by Business Insider predicted that mobile purchases would contribute to at least “45% on the total U.S. e-commerce by 2020.“
Do not make the mistake of crafting an email that looks like an episode of Hoarders when viewed from a mobile device! It will get deleted immediately! Make sure your buttons and links are spaced out enough where mobile users can access your external information easily.
One of the biggest benefits of having your own email marketing platform is that you choose when and how often your subscribers receive your content. If you have 1,000 subscribers, then it’s your choice whether each person receives your new message or just a select few of them. With social media, on the other hand, many platforms are starting to require that the followers also hit a notification button to be alerted of any new material. That’s an additional pain in the butt!
For my emails, I use Constant Contact. When I first began blogging, I didn’t really know what I was doing as far as email marketing goes. But hey, they offered a free 60-day trial with no credit card required for signing up, so who was I to complain about this learning opportunity? After a year, this platform has still been an amazing complimentary resource for my blog. Below are some of the handy tools.
Have you already begun your subscriber list? What are some email marketing tips that you recommend for someone just starting out? What type of emails do you send to help keep your audience entertained and informed? I’d love to read your tips in the comments below.
If you’d like to try out Constant Contact’s 60-Day Free Trial, click here. There’s absolutely no credit card information needed to get started.
And as always, remember to live and learn from one story at a time!
Take care,
Kyndall Bennett from Kyrabe Stories
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